Daniel Hechter ist The french clothing brand Daniel Hechter has been offical "Fashion Partner" of Bayer 04 Leverkusen since the start of the german Bundesliga Season of 2010/11. The cooperation was newly set up for the first time for a time period of 2 years. The cooperation between the established soccer club and Daniel Hechter will include a billboard/perimeter advertising bundle for all UEFA Europa-League-Games. An absolutely successful combination: The brand Daniel Hechter stands for sportsmanship and elegance – first and foremost a classic fashion style that will from now on provide a fashionable appearance for the Bayer 04 Leverkusen soccer team. Jupp Heynckes' team distinguishes itself through ambitious, passionate and engaging playing techniques – and the mix of young, talented as well as experienced soccer players makes Bayer 04 Leverkusen as unique as they are.

The international orientation of Bayer 04 Leverkusen is a decisive factor for the cooperation with Daniel Hechter since the life style brand is therefore able to strengthen its own brand awareness in Europe.

The fashion brand Daniel Hechter has early on detected the succesful concept of soccer / fashion and the with that associated media effects. Which is why the brand is presenting their athletic-sophisticated outfits at soccer games. This way soccer players like Michael Ballack, Stefan Kießling, Sami Hyypia as well as the trainer and support crew can present themselves in the newest Daniel Hechter looks even if they are not on the soccer field. The outfits consist of a suit, shirt, jacket/coat, elegant polo-shirt with short- and long sleeves and matching accessories such as tie and belt which will all be worn to official meetings and away on travel.

hletes are style icons and have since defined the spirit of time. The fashion brand Daniel Hechter has already made positive experiences with sport sponsoring of Bundesliga clubs in the past and hence opened itself to new promising marketing activities and its large target group.