Mode von DanFashion from Daniel Hechter blends French savoir faire with sporty elegance. It garbs wearers in the certainty of always being well dressed.
Fashion from Daniel Hechter conveys a lifestyle feeling, rendering the brand both authentic and appealing.
The name of the designer brand is inseparably linked with that of the designer and entrepreneur Daniel Hechter. In 1962 he founded a fashion house in Paris with the stated goal of offering wearable, yet high-quality, creative fashion for a wide range of consumer groups. Over time he expanded his company, developing it into an interna- tional label.
Today, the designer brand Daniel Hechter encompasses seven different collections.
Miltenberger Otto Aulbach GmbH acquired the company in 1998.
The new owners have consistently further developed the Daniel Hechter brand through restructuring of the collections, and their efforts have been greeted with ever-widening international success. Fashion from Daniel Hechter stands for a lifestyle feeling com- bining European tradition with a sure sense of style and sporty chic with elegance.
Daniel Hechter women's wear
Daniel Hechter men's wear
Daniel Hechter sport
Daniel Hechter lingerie night & day
Daniel Hechter shoes
Daniel Hechter home accessories
Daniel Hechter leather accessories
Daniel Hechter writing accessories
Daniel Hechter jewellery
Brands provide orientation in a world of immense variety. They offer consumers values with which they can identify and convey an attitude towards life which they can accept and assimilate as their own. At the same time, brands help their wearers set them- selves apart in order to convey individuality and personality.
A brand is a piece of famil- iar territory, a port to call home in fast-paced society in which new trends are born each day as other vanish. They convey an awareness of mutual interests. Yet brands are not a changeless entity. They, too, must continually develop in order to reflect the ever-flowing tides of social changes. This infuses them with life and is crucial to their strength and appeal.
The success of the designer brand Daniel Hechter is based on the feeling which it con- veys. With its origins in the fashion capital of Paris, the brand offers a complete lifestyle experience full of European tradition and French savoir vivre. This way of life includes joy in the beautiful things and luxuries which turn everyday life into something magical. And what is more, these beautiful things identify their owner as someone with a special personality.
Those who choose Daniel Hechter can do more than just purchase fashion. They can surround themselves with products from Daniel Hechter in many life situations: with accessories for clothing, with sportswear, lingerie, shoes, jewelry, leather goods, home textiles and writing utensils. All of these products augment the portfolio and intensify the Daniel Hechter feeling. A holistic lifestyle world is created with the customer as the style-conscious center
In order to better offer this sumptuous assortment of lifestyle tools, Daniel Hechter awards licenses for individual products. The company proceeds with great care when selecting licenses. The products must be a sensible addition to the Daniel Hechter brand world and fulfill set criteria for affordable luxury.
Their quality, design and crafts- manship must meet customers’ high functionality standards. And last but not least, they must offer the certainty of having made a sensible purchase. All of these require- ments are indispensable elements of the total Daniel Hechter experience.