The French call this “savoir vivre,” the art of living well. “Savoir vivre” means knowing what one wants. This sixth sense is nothing that can be learned from a book. It is a matter of personal style, of the intuitive perfect touch. With the right ingredients, savoir vivre turns a simple meal into a banquet and a blazer into a show-stopping outfit when combined with beautiful accessories.
The Daniel Hechter brand subsists on savoir vivre as well. Thanks to its origins in Paris, the capital of fashion, it offers savoir vivre at its most beautiful—with a sure sense of style, a cosmopolitan flair and a creative twist. For people who know what they want and just how to get it. Daniel Hechter, the art of living well, is flourishing around the globe. People who wear Daniel Hechter fashion are self-confident, contemporary and open to the world around them. Dressing well is important to them, their clothing must under- score their personality. With their sure sense of personal style, they move confidently in many circles: in the office during the day, at the gym in the evening or when step- ping out for a night on the town.
Daniel Hechter customers are men and women who have already claimed their posi- tion in life and defined their own style. They are open to new ideas while at the same time valuing permanence. Luxury is a question of values for them, and brand orientation a matter of course. Because brands are a sign of savoir vivre. In a world of fast-paced change, the Daniel Hechter brand offers the certainty of always being well dressed. This makes the brand authentic. The collection’s hallmark is its sporty elegance. High-quality materials and perfect fits are united with excellent crafts- manship and functionality.
Fashion from Daniel Hechter offers strong trends rather than short-lived superficial hype. Those who choose the Daniel Hechter brand are doing more than just demon- strating their sure sense of style. They are donning proof that they are a small but deci- sive step ahead of their time. With a broad spectrum ranging from basics to prêt-à-porter to knitwear, the collections also offer the opportunity to mix and match individual pieces, creating one’s own high- ly personalized style.
Fashion from Daniel Hechter guarantees people a sense of well-being, no matter where they are or what they have planned. In doing so, it conveys just the savoir vivre from which the brand derives its strength and identity.
Men who wear Daniel Hechter fashion are successful at what they do. They love life and embrace an active, sociable approach to it.
As successful, dynamic personalities they are used to selecting their business outfits with care, as this clothing is a tool for their success. They prefer a mixture of classic elegance and sporty chic to short-lived looks. Their choice of clothing makes a clear statement: Fashion is a matter of delicate proportions—clothing should underscore the personality of its wearer, not dominate it. At the same time, they are interested in using details to create accents which emphasize their personal style. They attach great importance to documenting their chosen taste with a designer brand that bespeaks savoir vivre.
In addition to the business look, they also appreciate a casual chic which highlights their individual style while expressing their unique character and masculinity. In such situations they turn to upscale sportswear: chinos, shirts or sweaters as well as casual jackets. It is important to them that their clothing be highly functional as well, which explains their marked interest in functional materials and high-tech fabrics.
Sophisticated but not frilly. Feminine but not saccharinely sweet. Women who wear Daniel Hechter prefer contemporary, sporty elegance. That is their personal style.
Self-confident personalities, they juggle family and career successfully. They embrace an active lifestyle and expect their clothing to support their personal concept of life. They want to go through life well dressed in quality clothing. Fashion is a means of expressing their individual take on life. Such women chose to wear Daniel Hechter because the brand offers them continuity and flexible, trendy styles plus a look and a degree of fashionableness that conforms to their personal standards. And this is no surprise, as value awareness and quality consciousness are just as much a part of their character as is a sure sense of style.
These women expect collections to offer them a wealth of mix-and-match possibilities as they want to adapt their wardrobe to a wide range of occasions. Clear lines and understated designs are just as important to them as good fits, high-quality materials and craftsmanship.
Your sport. Your life. Your style. That is the essence of Daniel Hechter Sport, an inde- pendent fashion line under the umbrella of the designer brand Daniel Hechter. Based on the conviction that the boundaries between work and leisure are fluid, the sportswear collection offers a persuasive symbiosis of style and function. It unites clever functionality with eye appeal and fashionable details. With its fresh look, the col- lection is geared to people in their twenties as well as to men and women with a more established yet active lifestyle.
Daniel Hechter Sport focuses on four market segments: golf, nautical, training and snow. In creating this line, Daniel Hechter cooperates with well-known international manufacturers of functional materials and uses state-of-the-art technologies and blends to guarantee function and comfort.
Purchasing luxury goods is an art in itself. Companies who are able to make a clear statement regarding their brand identity at the POS will prove successful. This is par- ticularly important in a global context. A consistent brand image worldwide is decisive for global success. But how can brand identity be rendered emotionally appealing and palpable to the senses? The answer is by creating an ambience at the POS which communicates the brand values. Architecture, interior design, color scheme and furnishings are regarded as a part of the brand message. An exclusive atmosphere such as this makes it pos- sible to showcase the variety of the range in a manner that highlights its unique charac- ter at its best advantage.
As a lifestyle brand, Daniel Hechter attaches great importance to these new distribu- tion concepts. The company is making a clear statement on the brand’s identity with a flagship store in Paris, the brand’s home. Those who enter this store are entering the lifestyle world of the designer brand Daniel Hechter. This is where the strength of the brand is elevated to a total experience of the upscale European way of life. Because this is where all of the products from the extensive Daniel Hechter range—fashion col- lections as well as sportswear, lingerie and accessories—can be found. Consumers thus have the opportunity to immerse themselves in the brand feeling and experience its diversity.
Sales cooperations with its longstanding partners of many years are important to Daniel Hechter. The cooperations with specialist retailers and carefully instructed, brand-oriented multiple stores have proven successful in many countries. The brand is currently represented on nearly every continent around the globe and is available at more than 2.500 points of sale.
Strong brands need strong partners. To this end, Daniel Hechter supports its trade partners with logistic concepts based on economic warehousing and reliable delivery cycles. When needed, collections can be augmented or expanded through flash or pre- view programs. In addition, the company provides its partners with marketing and advertising tools which strengthen the brand identity and ensure a consistent brand image around the globe.