Bon anniversaire! DANIEL HECHTER celebrates its 50th anniversary

It was in 1962 when the French designer Daniel Hechter shaped the fashion world and made available the lifestyle of fashion to a wide audience - "PrĂȘt-a-Porter" was born and fashion revolutionized! In 2012 the brand DANIEL HECHTER is a global player in the world of fashion and celebrates its 50th anniversary.

Company philosophy and history

DANIEL HECHTER is more than just fashion. It is the lifestyle of casual elegance combined with French spirit and creative designs, self- confident and with that certain something.

In the 60's, when expressive fashion was a privilege of a small elite only, the designer Daniel Hechter set a fashion statement. He realized his idea of making fashion a daily event by creating individually combinable fashion items for women who have their very own personal style. Daniel Hechter has been a style icon for a whole generation and influenced ladies and men's fashion, in the true sense of French " Savoir-Vivre ".

The success of the designer brand lies in the spirit of an attractive, desirable way of life. A true world of DANIEL HECHTER has thus been created, with products ranging from fashion to leather goods, home textiles as well as accessories.

By purchasing the DANIEL HECHTER license in 1977, the Miltenberger Otto Aulbach GmbH brought this particular lifestyle to Germany for the first time and developed the brand to become an international fashion brand.

Since 1998, the family Aulbach keeps the sole, worldwide rights of the DANIEL HECHTER brand, which now as then still stands for traditional values and the philosophy of the influential designer.

Spring/Summer 2012 Campaign: James Denton for DANIEL HECHTER by Peter Lindbergh

To mark the anniversary, a special Spring / Summer 2012 campaign was developed for DANIEL HECHTER, reflecting the French origin and the brand message.

No one less than the internationally renowned photographer Peter Lindbergh staged the new collection at Paris' most beautiful locations. Hollywood star James Denton, world-famous for his role as Mike Delfino in the U.S. series "Desperate Housewives" and model Hanna present the latest creations of DANIEL HECHTER. Three motifs bathed in blue, red and silver light symbolize the spirit of the French brand.



One motif in cool blue shows James Denton and his fellow model on Place du Trocadero with the Eiffel Tower as a fantastic background.

Tempting red was typified by a shooting scene in "Le Crazy Horse de Paris", famous for its challenging and aesthetic variety show, expressing the appeal of the DANIEL HECHTER brand.

As a true symbol of love and romance, Peter Lindbergh set the carousel at the Eiffel Tower in a dreamy, silvery scene, like a Parisian fairy tale full of style and "belle allure."

With this choice of colours, moods and scenery as well as the international actors, the new campaign embodies perfectly the true concept of the DANIEL HECHTER brand today as 50 years ago.